Benjamin Moore vs Sherwin Williams; Which is Right for Your Project?

Without question, two of the best quality paints on the market are Benjamin Moore and Sherwin Williams. Both offer some of the best paint for both interior and exterior painting, and are used by professional painters all over the world. Is one better than the other? We thought we would compare them so you can see the similarities and differences, if any, between the two. When selecting a specific brand of paint, it can come down to personal preference, but here is some basic information that may help as you make your decision.

Benjamin Moore vs Sherwin Williams Paint


Paint Price Comparison 

Benjamin Moore and Sherwin Williams are very similar in price. In comparison, these two brands are more expensive than other paints you will find in big-box home centers. Contractors usually get better pricing than individual homeowners although both brands run sales during the year. Painting contractors benefit from discount pricing based on their sales volume, sometimes as much as 30% per gallon. As a homeowner, you can get a discount if you open a store account; however, it will not be as good as the contractor pricing.

Sherwin Williams

Generally, Sherwin Williams costs anywhere from $38 to $100 per gallon, depending on the type of paint you are purchasing. The average cost is $70. Here are some standard price ranges for different types of Sherwin Williams paints per gallon:

Exterior Paint

  • Emerald: $95 – $102
  • FlexTemp: $70 – $75
  • SuperPaint: $60 – $65
  • A-100: $40 – 50

Interior Paint

  • Emerald: $75 – $100
  • Duration: $70 – $75
  • Cashmere: $60 – $70
  • SuperPaint: $60 – $65
  • Captivate: $35 – $45

Benjamin Moore

Benjamin Moore exterior paint costs anywhere from $48 to $80. Here are some standard price ranges for different types of Benjamin Moore paints per gallon:

Exterior Paint

  • Regal Select: $63
  • Ben Waterborne: $48

Interior Paint

  • Aura: $80 average
  • Regal Select Waterborne: $59
  • Ben Waterborne: $42
  • Muresco Ceiling: $42

Primary Factors for Paint Prices

There are a few key factors that affect the overall price of your paint. 

  • Paints come in all kinds of finishes that determine the final luster of the paint job such as matte, flat, semi- and high-gloss, and eggshell finish. Each finish has its own pricing structure.
  • Another factor that can impact the overall price of the paint is mildew resistance. If you are painting a surface that is in an area that has a lot of moisture, you need paint that is resistant to mildew.
  • For an interior space, you may want a paint that minimizes painting fumes like a low VOC (volatile organic compounds) or zero VOC paint.
  • A self-priming paint that decreases the painting time will cost a bit more. 
  • Typically, exterior paint is more durable and weatherproof and so will be more expensive.


With both brands, you get quality. Inexpensive paint won’t give you the great coverage you get with a higher quality paint. Cheap paints leave brush marks and banding along ceiling edges and in corners and will require more coats. Coverage is defined as “the rate at which a coating spreads on a material” and is usually described in units of square feet per gallon or square meters per liter. Both Sherwin Williams and Benjamin Moore brands have better coverage than other less expensive ones, which means it takes fewer coats to get superior coverage. Buying a cheaper gallon of paint will cost you more in the long run and will give you less-than-desired results.


Benjamin Moore and Sherwin Williams are both sold in paint stores so they are very accessible. Sherwin Williams has its own stores and Benjamin Moore is sold in authorized dealer stores.

Color Choices

Both paint brands have plenty of selections of colors–into the thousands. The fan deck from each is huge. You won’t suffer from just a few paints from which to choose with either Sherwin Williams or Benjamin Moore.

Contact Osborne Painting for the Best Quality in Products and Service

When you want the best quality in products and service, you want Osborne Painting! We have the experience you need when scheduling painting for your house and place emphasis on giving you a high value on your investment. Contact us at (919) 878-6611 or complete the easy-to-use form below.

Get a Free Estimate on Your Home Painting Project

We would love to hear from you! Please fill out this form and we will get back to you shortly.